Feature Editorial
Novage+ is the new level of skin care
Discover an advanced anti-ageing system thanks to Novage+ launching in the next campaign! Try the superior level of skin care - samples available now.
try it outHair & Nail NutriComplex
Tired of your hair falling out and your nails breaking? All these problems may mean your body is lacking essential nutrients. Replenish them with our Hair & Nail NutriComplex and restore your hair and nails to supreme condition!
shop nowWe believe beauty is not only products, but also inspiration and growth. This is where we share facts, tips and how to's to boost your confidence and help you stay on top of trends.
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Personal beauty advice
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A different view on beauty
Because we are from Sweden we have a different - and holistic - view on beauty. It's not only about how you look, but how you live, feel and act. To us beauty is a way of life: to be healthy, enjoy beautiful skin, express yourself and have fun. That's beauty by Sweden - our way of helping you live a healthier, more beautiful life.
The standards we live by
Since the very beginning, we have always considered nature to be an important part of how we do things and have built our reputation upon offering people safe, reliable products that respect our environment. Our commitment to develop beauty products you can believe in and trust is defined by our product standards.
